Who Are We?
Magnetic Brand was founded in 2010 by Meltem Heper.
Meltem is a Management Consultant and Strategic Positioning Expert.
She is a Global Partner at RIES Strategic Positioning Consulting. Magnetic Brand is a Solutions Partner of RIES Turkey.
What Do We Do and What's In It For You?
We help companies & brands strategically Position themselves for Market Dominance and Profitable Growth.
Our Focus is research, application & evaluation of best practices, synthesizing Strategic Positioning, Marketing Science and Neuromarketing learnings, to help them Own a Winning Position, i.e.,
Stand Out in the Mind & Become a Center of Attraction without wasting Time, Effort or Money.
The Keystone to Own a Winning Position in your category, a Focused Positioning Strategy, brought to life via your Name, Verbal Nail & Visual Hammer is the first step.
Marketing Mix Management Guidance, including the critically important briefs & debriefs, ensure all innovative and creative projects Strengthen your Winning Position and take you to the next level.
Establishment of the Optimal Organization, Planning / Implementation Process & Investment Guidelines tailored to your organization ensure your business, marketing & brand management Sustain your Winning Position, opening the path to healthy globalization.
All of our service models have been developed, tested and refined for over 25 years with consulting AND actual in-house experience on major Global and Local brands.
Why Work With Us?
Our Timeless Principles, Tools & Methodologies are based on neuroscience & proven by empirical research & countless cases.
Learning these rules of Marketing is easy. However, it takes skill & experience to apply them to each case.
That's where we come in to help.
Your Positioning Expert
Global Partner @ RIES | Founder @ Magnetic Brand
Meltem helps companies & brands strategically Position themselves for Market Dominance and Profitable Growth.
She provides guidance on Owning a Winning Position, on ensuring all innovative / creative projects Strengthen your Winning Position, and on establishing systems to make sure that business, marketing and brand management Sustain your Winning Position.
As a consultant, she is uniquely equipped with more than 25 years of actual in-house experience in her area of expertise, having worked in top executive level positions for companies ranging from Fortune 500 (Unilever, 15+ years) to Small & Medium Sized Companies to Start-Ups, driving major Global & Local Brands.
She has received various marketing awards throughout her career and has been named one of the "Top 25 Marketers of Turkey" by Capital Magazine