AL RIES September 2, 2017 In our consulting work we find a big change from just a few years ago. Yesterday, companies wanted to dominate their category in th...

AL RIES March 1, 2017 Marketing managers who plan logically often make many mistakes. They should study history instead. In logic, “one plus one” equals two....

AL RIES August 1, 2017 The two drivers of marketing success are: (1) What you do inside the company, and (2) What you do outside the company. What you do ins...

AL RIES April 1, 2017 What can we say about marketing that hasn’t been said many times before? Actually, a lot. Two developments have changed marketing forev...

AL RIES The idea for positioning came from a young unknown advertising guy named Al Ries who had his own little agency Ries, Cappiello, Colwell in New York C...