AL RIES

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It's time to Go Global

AL RIES September 2, 2017 In our consulting work we find a big change from just a few years ago. Yesterday, companies wanted to dominate...

When history conflicts with logic, history is the loser

AL RIES March 1, 2017 Marketing managers who plan logically often make many mistakes. They should study history instead. In logic, “one...

Strategy and Tactics: The two Drivers of Marketing Success

AL RIES August 1, 2017 The two drivers of marketing success are: (1) What you do inside the company, and (2) What you do outside the...

Five Revolutionary Changes in Marketing Since the Turn of the Century

AL RIES April 1, 2017 What can we say about marketing that hasn’t been said many times before? Actually, a lot. Two developments have...

Positioning: How a rock turned into a revolutionary marketing strategy

AL RIES The idea for positioning came from a young unknown advertising guy named Al Ries who had his own little agency Ries, Cappiello,...