Want to launch a successful startup

without wasting resources?

Unearth your Unique Contribution, Own your Difference, Stand Out in the Mind with Your Brand

Attract Passionate Customers,
Don’t Waste Your Yen, Euros or Dollars™

Brand Development & Building Experience:
A Few Highlights

Please click below for more examples.

Brand Experience Revised.PNG

More than 25 years of Consulting & In-House Experience 
serving & driving
major Global & Local Brands like those above.

In Their Own Words

I worked with Meltem when I was on the Board of Evyap and Meltem was heading International Marketing.

She did an excellent job especially on Duru. She found a brand which was very fragmented, had no consistent positioning across variants and products, no consistent look and feel — and, despite starting from a very complex situation, she was able to find a way forward which truly created a brand. It’s one thing to create a brand from scratch — difficult in itself. It’s actually much harder to take a highly fragmented and inconsistent brand and create a brand from that. This all required Meltem to leverage her long experience on brands, her creativity in being able to map a way forward and her leadership to make it happen. It all happened in a short period of time. Meltem did similar work on other brands — with similar results.

She was always very good to deal with — had clear opinions, expressed her point of view well, was a good listener and was able to take multiple inputs and reflect them well.

Chris Warmoth
Executive Vice President at Carlsberg Group

Our Unique Contribution, Team & Tools

Magnetic Brand helps you Unearth your Unique Contribution, Own your Difference and Stand Out in the Mind
in order to 
Make your Brand the Center of Attraction without wasting your Time, Effort or Money.

A Focused Positioning Strategy is the Keystone to this end.
The Positioning Concept and the principles and rules surrounding it are Timeless

as they are based on science: the Science of how the MIND works. 
Learning these rules of Marketing is easy. However it takes skill & experience to apply them to each case.

That's where we come in to help.

Our Unique Contribution*

Our Unique Contribution is helping brands Unearth their own Unique Contribution, Own their Difference and Stand Out in the Mind by developing

A Focused Positioning Strategy:

the number 1 pre-requisite to

making a brand the center of attraction without wasting resources.

*Unique Contribution: A Unique, Consistent Difference that Cannot  be Copied, 

at least in THE MIND.

Al Ries

Laura Ries

Meltem Heper

The Team

Pioneering Team with more than 25 years of Global & Local Expertise

Magnetic Brand Founder, Meltem Heper, works as a Global Partner and Local Representative of Al & Laura Ries, The Positioning Pioneers.

Timeless Principles, Model & Tools

Based on Science:
The Science of how the Human Mind Works

Revolutionized Marketing close to half a century ago. Ever more crucial for Survival in the 21st Century.

Our Services:
A Proven System for Profitable Growth

Business Meeting
Calculate Savings

Category Audit


Competitive Advantage 

Positioning Strategy Formulation &

Implementation Coaching


Magnetic Branding

Budget & KPI Strategy 


Maximum Efficiency

Please click below for more details.

Case Studies

Highlights from Past Projects to Demonstrate Magnetic Branding at Work

Dove Cream Bar

Re-Positioning the Competition

Ready to Become the Center of Attraction?

Contact Us to Give Your Brand the Status it Deserves

Call us at:

+90 532 456 0335

or send us a message directly below:

Magnetic Brand

A Global Partner of RIES & RIES, The Positioning Pioneers.

©2019 Magnetic Brand / Meltem Heper