Proven Methodologies Tailored to Your Needs
for Sustainable Profitable Growth
A Focused Positioning Strategy
brought to life via your
Name, Verbal Nail & Visual Hammer
Own A Winning Position
A Strong Foundation is Foremost:
Do you Own a Word, Concept or Category?
Look for an Open Hole and then be the First Brand to fill it.
Do you have the Correct Focus?
Craft your War Strategy depending on your Position in the Market.
Do you have the 3 Key Elements to
Bring Your Positioning to Life?
1) Your Name
Yes this is your most important marketing decision and ideally
comes before all other decisions.
2) Your Verbal Nail
Win the battle for the mind with a slogan that kills:
Words alone are not enough. Your position needs to be converted into a Battlecry. A memorable one.
3) Your Visual Hammer
Creating a slogan is only half the battle. The other half of the battle is creating a visual that will help drive your slogan into prospects’ minds.
Marketing Mix Management
including Briefs & Debriefs
all Innovative & Creative Projects
Strengthen Your Winning Position
Does your Positioning guide every element of your Marketing Mix so that all innovative and creative projects
strengthen, not dilute it?
Is every front of your Marketing,
Your Products / Service Mix
Your Distribution Channels
Your Communication Mix
a reflection of your Positioning?
Do you have the right
Processes (Product Development / Integrated Communications)
Service Provider Partners (R&D / Agencies)
to support you with these elements?
Does your whole team have a grip on best practices regarding the especially critical Brief & Debrief processes to make sure neither you nor your partners waste a single minute?
Planning / Implementation Process &
Sustain Your Winning Position
Does your organization reflect your company, category and brand architecture: a pre-requisite for developing the right expertise and gaining competitive advantage?
Planning & Implementation Process
Do you have an ideal planning and implementation process in place to ensure all departments are aligned on long, medium and short-term plans and act accordingly?
Investing to Win
Does your investment strategy sustain your positioning with
the right long-term short-term balance and the right channel mix?
Are you sure you are not spending a cent on stuff that doesn't work?
If your answer is No to any of the above we are here to help. Call us today.