You'll Hope Your Competition Won't Read These

Positioning:

The Battle for Your Mind

VOTED THE #1 MARKETING BOOK

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It all started with Positioning.

The book that revolutionized the field of marketing. Instead of communicating the benefits of your brand, you need to look inside the mind of the customer to find a position you can own.

Focus

The Future of Your Company Depends on It.

BMW narrowed its focus to “driving” and became the world’s largest-selling luxury-vehicle brand. Most marketing programs are designed to expand brands when the real opportunity is just the opposite.

Marketing Warfare

One of the greatest marketing manuals ever written

Marketing is war, where the competition is the enemy and the customer is the ground to be won.

The 22 Immutable Laws of Marketing

Violate them at your own risk!

The definitive rules that govern the world of marketing.

The 22 Immutable Laws of Branding

How to build a product or service into a world-class brand.

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.

BattleCry

Winning the battle for the mind with a slogan that kills.

Five techniques for creating a memorable battlecry:
Rhyme, Alliteration, Repetition, Reversal, Double-Entendre.

Visual Hammer

McDonald’s golden arches. Coca-Cola’s contour bottle. Nike’s swoosh.

Today, a visual hammer is the essential tool for nailing your brand into the mind.

Creating a slogan is only half the battle. The other half of the battle is creating a visual that will help drive your slogan into prospects’ minds.