Magnetic Brand

A Global Partner of RIES & RIES, The Positioning Pioneers.

©2019 Magnetic Brand / Meltem Heper 

In Their Own Words

Mehmet Deniz, CPA
Financial Controller at Novartis

I worked with Meltem on IBP [Integrated Business Planning] cycle implementation for long term company strategy. I was extremely impressed by her leadership and visionary approaches on that time.
Recently, I realized and appreciated her knowledge and vision again when I learned very similar things in a special training at Oxford University.
She is one of the best professional I have ever met.

Sibel Çağlar
Head of Global Marketing at Kopaş Cosmetics

We worked with Meltem in Kopas Cosmetics, a Turkish company who is mostly known for its iconic and leading brands such as Dalin and Sesu. I was the Marketing Director of Dalin reporting to her.

Together we had the challenge of removing the dust on Dalin brand, by first clarifying its positioning and purpose, and then relaunching the brand in almost all touchpoints on that base. Meltem’s innate curiosity, combined with her deep marketing know-how coming mostly from her Unilever background as well as many other books and trainings enabled her to lead this process smoothly and successfully. Today, we are still briefing our 3rd parties based on that brand purpose, which is “creating joy together”. Even though we had our different views, we could always discuss our perspectives and she listened and valued my inputs, which made our time quite enjoyable as well!

If you are looking for a strategical brain about Marketing, she is one of the best ones who has expertise not only in Turkey but many other international markets, and hence has a global perspective.

Zeynep Karaarslan Başaran
Advisor and Lecturer: Brand Strategy

I collaborated with Meltem for about five years on Sunsilk business, a phenomenal success and case study in personal care. At the time I was the VP of Strategic Planning at Manajans/JWT.

As Sunsilk was one of our top accounts, the business was a priority for us, and we worked very closely with Meltem. She is highly analytical and details-oriented, with the ability to never lose sight of the big picture. Her grasp of key marketing and communication concepts are top-notch, her experience to operationalize brand positionings vast.

In subsequent years, we worked together on strategic marketing workshops, where Meltem was able to extract concise and actionable results from her participants.

erol batislam
advisor // lecturer // author // singer&songwriter

not only a sharp business mind but also a curious individual with strong interpersonal skills.

i have worked with meltem in different walks of her career, either leading an international team in a global scale or managing a highly complex local business thriving to go global.

her vast experience on marketing strategy is a valuable asset for any company looking for guidance and clarity in today's ever shifting market conditions.

Chris Warmoth
Executive Vice President at Carlsberg Group

I worked with Meltem when I was on the Board of Evyap and Meltem was heading International Marketing.

She did an excellent job especially on Duru. She found a brand which was very fragmented, had no consistent positioning across variants and products, no consistent look and feel — and, despite starting from a very complex situation, she was able to find a way forward which truly created a brand. It’s one thing to create a brand from scratch — difficult in itself. It’s actually much harder to take a highly fragmented and inconsistent brand and create a brand from that. This all required Meltem to leverage her long experience on brands, her creativity in being able to map a way forward and her leadership to make it happen. It all happened in a short period of time. Meltem did similar work on other brands — with similar results.

She was always very good to deal with — had clear opinions, expressed her point of view well, was a good listener and was able to take multiple inputs and reflect them well. 

Natalia Condorachi Oglu 
Marketing Director RTD Tea, Turkey, Caucasus & Central Asia at The Coca-Cola Company

Meltem lead the Central Marketing department at Evyap from its inception, and İ cannot think of a more qualified marketeer for this position.

She had a clear vision of the department's role and successfully got everyone of board for turning that vision into reality.

It was a priceless learning experience to work with Meltem during this period.

Ertunc Cilingiroglu
Global Senior Marketing Manager, Innovation Core Platforms at Danone Early Life Nutrition

After two years working closely with her, I must say Meltem is one of the best Marketers I had an opportunity to work with.

She has great global experience in Strategic Marketing Management in many categories and visionary business leader who connects long term strategic plans with short term deliverables.

She has been a great coach and mentor to transfer her vast knowledge to me and my team; on the other hand her management style allows her team to contribute to the results and projects using their talents. 

Deniz Baki

Senior Global Category Marketing Manager at Evyap

Meltem is one of the most strategic thinker that I've met.

She is a very passionate marketeer and very inspiring with her innovative approaches. She is also a perfectionist and willing to implement her strategies with highest standards.

It is my pleasure to get to know her.

Contact us today so we can start solving problems together.