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Re-Positioning the Competition
Who Are We?
Magnetic Brand was founded in 2010 by Meltem Heper.
Meltem is a Management Consultant and Strategic Positioning Expert.
She is a Global Partner at RIES Strategic Positioning Consulting. Magnetic Brand is the Solutions Partner of RIES Turkey.
What Do We Do and What's In It For You?
We help companies & brands strategically Position themselves for Market Dominance and Profitable Growth.
Our Focus is research, application & evaluation of best practices, synthesizing Strategic Positioning, Marketing Science and Neuromarketing learnings, to help them Own a Winning Position, i.e.,
Stand Out in the Mind & Become a Center of Attraction without wasting Time, Effort or Money.
The Keystone to Own a Winning Position in your category, a Focused Positioning Strategy, brought to life via your Name, Verbal Nail & Visual Hammer is the first step.
Marketing Mix Management Guidance, including the critically important briefs & debriefs, ensure all innovative and creative projects Strengthen your Winning Position and take you to the next level.
Establishment of the Optimal Organization, Planning / Implementation Process & Investment Guidelines tailored to your organization ensure your business, marketing & brand management Sustain your Winning Position, opening the path to healthy globalization.
All of our service models have been developed, tested and refined for over 25 years with consulting AND actual in-house experience on major Global and Local brands.
Why Work With Us?
Our Timeless Principles, Tools & Methodologies are based on neuroscience & proven by empirical research & countless cases.
Learning these rules of Marketing is easy. However, it takes skill & experience to apply them to each case.
That's where we come in to help.
Proven Methodologies for Profitable Growth
A Focused Positioning Strategy
brought to life via your
Name, Verbal Nail & Visual Hammer
Own A Winning Position
Marketing Mix Management
including Briefs & Debriefs
all Innovative & Creative Projects
Strengthen Your Winning Position
Planning / Implementation Process &
Sustain Your Winning Position
Please click below for more details.
In Their Own Words
I worked with Meltem when I was on the Board of Evyap and Meltem was heading International Marketing.
She did an excellent job especially on Duru. She found a brand which was very fragmented, had no consistent positioning across variants and products, no consistent look and feel — and, despite starting from a very complex situation, she was able to find a way forward which truly created a brand. It’s one thing to create a brand from scratch — difficult in itself. It’s actually much harder to take a highly fragmented and inconsistent brand and create a brand from that. This all required Meltem to leverage her long experience on brands, her creativity in being able to map a way forward and her leadership to make it happen. It all happened in a short period of time. Meltem did similar work on other brands — with similar results.
She was always very good to deal with — had clear opinions, expressed her point of view well, was a good listener and was able to take multiple inputs and reflect them well.